Dan Taat House
Eggtart Bakery Branding Project

Adobe Illustrator, Photoshop, Blender, Procreate

Based in Japan but rooted in Hong Kong traditions, the brand reimagines the egg tart’s deep cultural significance as an everyday family treat typically enjoyed at home. Reflecting this, Dan Taat House operates as a delivery and pickup–only bakery with no seating, emphasizing the warmth, familiarity, and domestic ritual of bringing egg tarts back to one’s household. The visual identity and branding extend this idea of “home,” celebrating Hong Kong’s social culture while introducing its spirit to a Japanese audience.

Fostering Hong Kong community culture in Japan:

Because living spaces in Hong Kong are often small, social life frequently extends into public spaces. These posters imagine how Dan Taat would encourage that same communal spirit. Promoting events like lion dance performances and morning tai chi sessions, the posters invite customers to gather, turning the bakery into a small cultural hub that celebrates Hong Kong traditions.

3D Model of storefront:

This 3D-modeled bakery draws from architectural elements commonly found in Hong Kong, including traditional ceramic wall tiles and metal-framed windows. These materials are not used nostalgically, but as spatial media, carrying memory, density, and cultural texture into a new context of Japanese society.

The interior is intentionally compact. This reflects Hong Kong’s naturally small domestic spaces, where proximity shapes behavior and everyday rituals. The constrained footprint is not a limitation but a strategy: it reinforces the idea that egg tarts are transitional food meant to be taken away, shared at home, or eaten outdoors in public space. It encourages movement between inside and outside, private and public. The space frames egg tarts not only as a product, but as a cultural gesture: one that travels, gathers people, and extends beyond the walls of the shop.